Founder & CMO
Raafiq Soomro
Came to TikTok Shop from Amazon wholesale and supply chain. Leads growth, creators and marketing, and stays involved in every client account.
TikTok Shop management for US brands
We don't just grow TikTok Shops. We protect your profit.
SocioTik runs your whole TikTok Shop, from creators and content to stock, account health and settlement. Every decision is measured against one number: what actually lands in your account.
Where are you right now?
It is easy to put $5,000 into samples, fees and ads before you know if a product can make money here. We answer that first, on your real costs, before you ship a single sample.
Check my launch numbers →A $40K month, then a $9K month, and the bank balance barely moves. We find where the profit is leaking before adding one more creator or ad dollar.
Find my profit leaks →You already have winners. We add creators and GMV Max only behind the products that still clear your margin floor at two or three times the volume.
Plan my next stage →Free and personalYour verdict and 90-day plan within 48 hoursNo contract to sign
Live dashboards from brands we run
Brand names hidden for confidentiality. Numbers unedited.
$2.15Mattributed GMV in one month, TikTok Shop Partner Center
93.94%of shops in our service made sales that month
15+brands worked with
$2M+GMV generated for client brands
10,000+verified creators in our community
7,500+creators on retainer, activated with brands
12,000+creator videos posted and tracked
Brands we have worked with
Only in categories where we have already scaled brands to seven figures
Proof
Real dashboards. Brand names hidden, numbers untouched.
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TikTok Shop Partner Center · US · Sep 2026
$2.15M attributed GMV in a single month.
TikTok's own partner dashboard, not a spreadsheet we made. 98,828 orders across the 33 shops our team serves, and 93.94% of them made sales. We still onboard only 6 new brands a quarter, so every shop gets senior attention.
98,828orders
33shops in service
31shops with sales
US beauty and personal care brand · Scale
$963K in 29 days, with creators driving half of it.
$963.8KGMV in 29 days
57,686orders, up 15.56%
50.1%GMV from creators
US premium beauty brand · Optimise
$207K at a $34.70 average order. Better creators, not more of them.
$34.70average order
92.08%creator post rate
71.1%GMV from creators
US drinks brand · Creator-led
$217K in 30 days, 84% of it from affiliates.
$182.6Kaffiliate GMV
16.3Korders
92.51%creator post rate
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Maybe this feels familiar
Busy dashboards. Quiet bank account.
1,000 samples out. 180 videos back.And only 12 of those videos ever sold anything.
$38K in GMV on the dashboard.About $4K left after commissions, fees, promotions and samples.
One video hit 2M views.Stock ran out in four days and 300 orders were cancelled.
TikTok Shop runs from 10 p.m. to 1 a.m.Because the day already belongs to the rest of the business.
Amazon keeps 40 cents of every dollar.Between referral fees, fulfilment and ads. You need a second channel that actually pays.
Six months in.And nobody can say which product actually made money.
None of that is a lack of effort on your side. It is a missing system: margin rules, creator follow-through, stock cover and a weekly view of real profit. That system is the part we build.
Typical numbers founders share with us before they start. Your own will differ.What founders tell us
Which one sounds like your shop right now?
The nine problems we hear most from US brands. Tap one to see why it happens and exactly how we handle it.
Profit
Sales went up. Profit did not.
Why it happens
Commissions, platform fees, samples, promotions and ad spend stack up on every order. When decisions are made on GMV alone, the margin disappears quietly until the month closes.
How SocioTik handles it
We track contribution profit per SKU every week and set margin floors before scaling. If a product loses money at volume, we pause it and show you exactly why.
Creator retention
Plenty of signups. Very little posting.
Why it happens
TikTok Shop gives creators no built-in reason to stay. Recruiting is quick, but keeping people active is daily relationship work.
How SocioTik handles it
Your creators join our verified community of 10,000+ with repeat briefs, performance bonuses and reactivation, so the second and third videos actually happen.
Creator economics
Free product out. No content back.
Why it happens
Samples often go to creators with the wrong audience, a weak brief or no posting date, so they never turn into sales.
How SocioTik handles it
We onboard only proven, relevant performers with a tested script and a clear date, and track every sample to the content and sales it produced.
Account health
One bad week can stop the whole shop.
Why it happens
Enforcement and settlement sit with the platform, and a single risky creator claim can count against your shop.
How SocioTik handles it
Weekly account health reviews, an approved claim bank for creators, evidence logs and appeal readiness from day one.
Stock and cash
The best week of sales became the worst week of operations.
Why it happens
Demand spikes faster than purchasing can react, while payouts are still sitting in settlement.
How SocioTik handles it
Stock-cover checks before every push, demand forecasts, restock triggers and a payout calendar so you can reorder on time.
Measurement
Reported returns that do not match reality.
Why it happens
Platform-reported results can include sales that would have happened anyway, so the true return on spend stays hidden.
How SocioTik handles it
Holdout tests where feasible, clearly labelled assumptions and reports that match orders to settlements and bank deposits.
Promotion leakage
Discounts stacked on discounts.
Why it happens
Coupons, commissions and co-funded promotions stack across different systems, and nobody adds them up per order.
How SocioTik handles it
We track every promotional cost per order and set limits, so discount-led volume never quietly replaces profit.
Virality
A hit you cannot explain is a hit you cannot repeat.
Why it happens
Nobody can reliably forecast virality, and without a testing system each win stays a one-off.
How SocioTik handles it
Structured creative tests, documented learnings and fast reaction, so you are ready when the next one lands, with no unrealistic promises.
After-sales
Check this in my shop, free
The daily work that decides your shop score.
Why it happens
Returns, refunds and messages have response windows, and missed ones are often decided against you.
How SocioTik handles it
Daily case queues, response tracking, and return reasons fed back into your listings and products.
The SocioTik system
Growth on top. Five protections underneath.
Sales only matter if the business underneath can carry them. These five controls run inside every account we manage.
We talk about your shop the way you run your business: contribution margin per SKU, cash from settlement to bank, weeks of stock cover and blended ad cost across Amazon, Shopify and TikTok.
01 · Profit protection
Margin floors before any scaling
Contribution profit per SKU, promotion costs tracked per order, and clear scale or pause rules.
02 · Financial control
Settlement matched to your bank
Orders, fees, adjustments and payouts reconciled, with a calendar of when cash actually arrives.
03 · Readiness screening
An honest verdict before you spend
Every brand gets a commercial review first: Scale, Test or Hold. If the answer is Hold, we tell you.
04 · Creator economics
Every sample tied to a result
Sample cost connected to content, sales and profit, so samples become an investment, not a giveaway.
05 · Operational protection
The business behind the shop
Inventory, creator claims, account health and after-sales watched every week, so growth never breaks something.
All five, run by one team, reported on one page every week.
See it for your brandServices
Full management, or just the piece you need.
Most brands start with full shop management. If you only need ads, creators, content or a second opinion, every service is also available on its own.
Most chosen
Full shop management and growth
One accountable team runs your whole TikTok Shop, with five profit and risk controls built in and a weekly report you can read in five minutes.
Learn more
Signature
Creator Circle
Creator content and communityMatched creators from our 10,000+ verified community, tested scripts and repeat posting, delivered against agreed milestones.
Learn more
Standalone
Content and LIVE
Shoppable video scripts, creator content and LIVE sessions built from what is selling in your category right now, with or without full management.
Learn more
Ads only
GMV Max ads management
Spend placed behind content that already converts, with profit-based targets and honest reporting on what the ads added.
Learn more
Signature
Profit X-Ray
Consultation and auditA deep review of your shop or launch plan with a Scale, Test or Hold verdict and a 90-day action plan you keep.
Learn moreView 3 more services
Milestone-based programs
A defined project such as a launch, creator activation or shop recovery, delivered against agreed milestones and dates.
Shop Shield
Violations and restrictionsAccount health recovery, appeals, evidence files and prevention for shops facing violations or restrictions.
Product and market research
TikTok Shop USA category, competition and pricing research before you launch or add a product.
The halo effect
TikTok Shop sells on TikTok. It also lifts your Shopify and Amazon sales.
Plenty of people who watch your creators never buy inside TikTok. They search your brand on Amazon or Google, or go straight to your Shopify store. We track that lift next to TikTok GMV, so you see the full return on every creator and every ad dollar, not just the part TikTok reports.
AmazonBranded search and sales lift in the weeks after a TikTok push.
ShopifyMore direct and organic visits, and more first-time customers.
GoogleHigher branded search volume as your videos spread.
Why brands choose SocioTik
We treat your brand like it is ours.
Eight commitments that shape every account, from the first call to the weekly report.
Proven categories only
We only take on niches where we have already scaled brands to seven figures, with proof we can show you.
Profit over GMV
We focus on what actually lands in your pocket, not the biggest number on a dashboard.
Full transparency
You see every number every week, including the ones that are not flattering.
Your costs, treated like ours
We cut waste in samples, promotions and ad spend as if the brand were our own.
See all 8 commitments
Profit-based scale rules
Margin floors and clear scale, test or pause triggers before any budget increase.
A creator community that performs
10,000+ verified creators who post and sell, retained on performance, not one-off deals.
Stock and inventory care
Campaigns are planned around real warehouse stock, backed by our own supply chain team.
No wasted samples, no risky claims
Only relevant top performers with tested scripts, and every claim screened before it goes live.
Creator community
10,000+ verified creators who post and sell.
We onboard only the strongest relevant performers for your product, give them a tested script and a clear brief, and keep them active on performance. No sample goes to waste, and risky claims are screened before they cost you.
Getting a creator to sign up is easy. The work is the second, third and tenth video. That is why 7,500+ creators are on retainer with the brands we run.
Matched on sales historyScripted briefsApproved claim bankRepeat posting
Stock and inventory
Going viral only helps if you can ship.
We plan demand alongside your warehouse, set restock triggers and time every campaign around real stock cover. Our own supply chain team backs this, so a big week never turns into cancelled orders.
Inside the community
A creator network we built ourselves, and run every day.
Private creator servers with monthly contests, sample requests, retainer sign-ups, recorded trainings and a VIP tier for top sellers. It is why we can put the right creators on your product in days, not months.
One beauty brand, 30 days
95.1K creators reached. 4.6K activated. 58.7K orders.
This is what our creator engine looks like at scale: 270.1K outreach messages, 6K samples shipped to creators who passed screening, 10.1K videos posted and 98.6M impressions, while shop health held at 4.7 out of 5.
Read the full case study →See inside the community: 4 dashboards
View full size
View full sizeThe team behind SocioTik
Two founders. One standard: your profit.
You work directly with the people who own the business, not a rotating account team. Small roster, senior attention, every week.
UA
Co-founder & CEO
Umair Ahmed
Leads the business side of SocioTik: operations, finance and client delivery, keeping every engagement on milestone and every report honest.
A note from our founder
"We built SocioTik around the number founders care about most: what's left at the end of the month. We only work in categories where we have already scaled brands to seven figures, and we take six brands a quarter so each one gets real attention."
Raafiq Soomro, Founder & CMO Book your profit check with usHow it works
From first call to steady, profitable growth.
Every step has a written milestone and a date. You always know what we are working on and what it should produce.
1
Week 0
Free profit check
A personal review of your shop or launch plan, on a Loom or a 1:1 call.
2
Week 0
Scale, Test or Hold
An honest verdict on whether TikTok Shop is ready to pay for your brand.
3
Weeks 1 to 2
Foundation
Unit economics, margin floors, shop setup, stock plan and account health checks.
4
Weeks 3 to 8
Creators and content
Matched creators, tested scripts and steady posting, tracked to sales.
5
Weeks 9 to 13
Scale what pays
GMV Max and more creators behind profitable products only.
You stay in control
Your brand, your accounts, your call.
- You approve every briefEvery creator script and product claim is approved by you before it goes out.
- One page, every weekSales, real profit, stock cover and account health. Five minutes to read.
- Everything stays in your nameShop, ad accounts, content and creator data belong to you, always.
- No middlemenOur own team does the work in-house. Nothing is passed down a chain of freelancers.
- 30 days notice, no lock-inAnd if you leave, the creators, processes and content keep working for you.
FAQ
Questions founders ask first.
Anything else, ask Raafiq directly on your profit check.
Does TikTok Shop help my Amazon and Shopify sales too?+
Usually, yes. This is the halo effect: people discover you on TikTok, then buy where they already shop. We track branded search, Amazon sales and Shopify traffic alongside TikTok GMV, so the lift is measured, not guessed.
Who is SocioTik a fit for?+
Brands doing $5k or more a month on any platform that want to start on TikTok Shop USA, and brands already on TikTok Shop that cannot scale profitably. We work in beauty, baby care, supplements, home care, apparel, fashion and pet supplies.
Why only these categories?+
We only work in niches where we have already scaled brands to seven figures. It means we start with real data, proven creators and tested angles instead of guesses.
What is in the free profit check?+
A personal review on a Loom or a 1:1 call. We look at your products, category, margins, stock and account risk, give you a Scale, Test or Hold verdict, and hand you a 90-day plan you keep.
Can I hire you for just one service?+
Yes. Creator Circle, Content and LIVE, GMV Max ads management, Profit X-Ray, Shop Shield, milestone-based programs and product research are all available on their own.
How do you measure success?+
Contribution profit per SKU, settlements that match your bank, active posting creators and the real return on ad spend. GMV is reported too, but it is never the goal on its own.
Can you promise a viral video?+
No, and nobody honestly can. We build the testing system that makes a breakout more likely and make sure you have the stock and the creators ready when it happens.
Who pays for samples, creators and ads?+
You do, directly from your own accounts, so you always see where every dollar goes. Our job is to make each of those dollars work harder.
What are the contract terms?+
Monthly, with 30 days notice. Milestones and dates are agreed in writing before we start, and we report against them every week.
What happens if we stop working together?+
You keep everything: your creator relationships, SOPs, dashboards and content library. The systems are built to keep running.
Do you work outside the US?+
No. SocioTik focuses only on brands selling on TikTok Shop USA.
Free profit check · 6 new brands a quarter · 4 spots open
Find out what TikTok Shop would really leave in your account.
A personal review of your products, category and margins, with a Scale, Test or Hold verdict and a 90-day plan you keep.
- Profit model at your real price and cost
- Stock, creator and account-risk review
- A 90-day plan with milestones
Claim your free profit check
Step 1 of 2
Insights
All articles
TikTok Shop updates, explained for founders.
Uncategorized
TikTok Shop changes in 2026: every update US sellers need to know
Account Health Rating, posting limits, commission cuts, GMV Max costs, Smart Promotion, fee changes, logistics and the October 2026 enforcement policy, with what each means for your profit.
Growth
The TikTok Shop halo effect: how TikTok lifts your Amazon and Shopify sales
TikTok Shop GMV is only part of the return. Many viewers buy on Amazon or your own store. Here is how the halo effect works and how to measure it properly.
Account health
TikTok Shop content and listing rules in 2026: what beauty and supplement brands can still say
TikTok Shop now scans listing images, titles and LIVE claims. Here is what changed in the 2026 content and listing policies, and how to brief creators so they do not cost you the account.
Got a question?
Ask us anything about TikTok Shop.
A founder replies within one business day. No sales sequence, just an answer.